Motivation

What’s motivation all about?
Motivation is a powerful force that drives human behavior. It's a key factor in our desire to strive for meaning, purpose, and a life worth living.

Why is it our philosophy?
At ACB, we recognize motivation as a crucial element in our core philosophy because it inspires proactive behavior and positive change.
How does ACB spark motivation?

Inspirational facts activate brain areas related to motivation, encouraging individuals to pursue their own goals.
ACBs feature motivating anecdotes.

Providing choice and control stimulates the brain’s reward centers, boosting motivation through a sense of personal agency and satisfaction.
ACB promotes autonomy in how activities are approached and completed.
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This engages the brain’s reward system by offering a clear sense of accomplishment, boosting confidence and motivation with every completed page.
ACB allows users to see the tangible results of their creative efforts, reinforcing their belief in their capabilities.